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CASE STUDY:
Crisp
A California cafe with a sustainable edge.
Our Role
Branding
The Team
2 Designers
Tech Stack
Adobe
Duration
3 Weeks
THE CHALLENGE
Design a brand for this new cafe with a focus on health and sustainability in a very competitive space.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
This project started as a simple logo that lead to bottle design, apparel design, print design and much more! As a company, health, ethics and sustainability are super important to us so this project was a pleasure from beginning to end.
