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CASE STUDY:
Yoozmai
A crypto-only marketplace for tangible goods.
Our Role
Brand + Web + UX/UI
The Team
2 Designers + 7 Devs
Tech Stack
Blockchain + Figma + Adobe
Duration
16 Months
THE CHALLENGE
Build the world's first cryptocurrency marketplace for goods and services.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
This was the first time we dipped our toes in the crypto water. Learning about the benefits of Web3 and decentralization was really exciting. Designing a marketplace that married a fresh, sustainable e-commerce site with the complex world of fin-tech and the new age of decentralized finance (it was a polygamous marriage, I guess) was a fun challenge.
