Brand + Web + UX/UI
2 Designers + 7 Devs
Blockchain + Figma + Adobe
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
This was the first time we dipped our toes in the crypto water. Learning about the benefits of Web3 and decentralization was really exciting. Designing a marketplace that married a fresh, sustainable e-commerce site with the complex world of fin-tech and the new age of decentralized finance (it was a polygamous marriage, I guess) was a fun challenge.