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CASE STUDY:
Maple + Main
Helping a modern Real Estate agency stand out in a competitive market.
Our Role
Brand + Site + Blog
The Team
2 Designers
Tech Stack
Adobe + Squarespace
Duration
Ongoing
THE CHALLENGE
Create a brand and website that would set this woman-owned company aside from the endless sea of out-dated real estate companies.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
I have worked with Maple + Main for years now, and I continue to learn new things. Helping them make sure their brand is well-represented across all aspects of the business has been a unique challenge. At the end of the day, they are a wonderful family to work with and have become an important part of my journey as a designer.
