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CASE STUDY:
Inle
A husband and wife photo + video team.
Our Role
Branding
The Team
2 Designers
Tech Stack
Adobe
Duration
3 Weeks
THE CHALLENGE
Design a brand for this cool videography company out of Seattle, WA.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
Designing a new brand and website for this amazing couple starting a small business in the Pacific Northwest was a dream. They were so fun to work with!
