romansky

CASE STUDY:

Inle

A husband and wife photo + video team.

video-camera (1)

Our Role

Branding

The Team

2 Designers

Tech Stack

Adobe

Duration

3 Weeks

THE CHALLENGE

Design a brand for this cool videography company out of Seattle, WA.

Screen Shot 2023-01-04 at 3.31.11 PM

Our Process

Feel

We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.

Define

We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.

Think

This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.

Make

Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.

Test

We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.

Final Thoughts

Designing a new brand and website for this amazing couple starting a small business in the Pacific Northwest was a dream. They were so fun to work with!

See more case studies →