We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
This project started as a simple logo that lead to bottle design, apparel design, print design and much more! As a company, health, ethics and sustainability are super important to us so this project was a pleasure from beginning to end.