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CASE STUDY:
Crema
A beautiful experience for true coffee lovers.
Our Role
Brand + Web + UX/UI
The Team
1 Designer + 2 Devs
Tech Stack
Ruby + Figma + Adobe
Duration
3 Months
THE CHALLENGE
Give craft coffee subscribers a great deal of control while keeping the process simple and fun.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
Craft coffee is a passion of ours. It was a real honor to get to work on this project. It was a good lesson in psychology when it comes to subscriptions. It’s easy to think people want every possible option in the world but at the end of the day, they just want to click a button, know how much they are spending every month, and just get their dang coffee. It helped us take complex requirements and simplify them way down.
