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CASE STUDY:
Capsule
An RV conversion comapny in the Great PNW.
Our Role
Brand
The Team
3 Designers
Tech Stack
Adobe + WordPress
Duration
2 Weeks
THE CHALLENGE
Design a brand for this new outdoor adventure van remodel company that fit their rugged yet high quality approach.
Our Process
Feel
We discover the genuine needs and wants of the user through research and interviews. We consider what they say, think, do and feel.
Define
We decide which problems we will focus on by creating user personas, user stories, user journey maps, and problem statements.
Think
This is where the fun begins. We take our list of problems and begin to find solutions. We stay open-minded and focus on the user.
Make
Creation begins! Using Figma and the Adobe Creative Suite, we start actually building our solutions with pixel-perfect prototypes.
Test
We put our designs in front of stakeholders and users in the real world. Our user testing helps us polish the product to near perfection.
Final Thoughts
As a lover of the outdoors, travel and adventure, this project was really fun. The husband and wife owners were a real joy to work with. My team and I really had a blast on this one.
